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Google Ads vs. Facebook Ads. Where Should You Put Your Money?

Updated: Feb 17, 2023

Hey, hey, hey! Let's discuss one of our favorite topics today: advertising on Google and Facebook. These two platforms are absolute powerhouses for driving traffic and sales online, but choosing between them can be tough. That's why we will give you the lowdown on when to use Google Ads vs. Facebook Ads so that you can get the most bang for your advertising buck.


First, let's discuss the key differences between these two platforms. Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform that allows you to create text, display, and video ads that appear on the search engine results pages (SERPs), as well as on Google's partner sites.

On the other hand, Facebook Ads is a social media advertising platform that allows you to create images, videos, carousels, and other ad formats that appear in users' news feeds and on Instagram, Facebook's sister platform.

So why does this matter? Well, it all comes down to targeting. With Google Ads, you're targeting people actively searching for something specific - a product, service, or information. As a result, you have a higher chance of reaching people who are already interested in what you offer and are more likely to take action.

With Facebook Ads, you're targeting people based on their interests, behaviors, and demographics. The advantage is a broader audience to work with, however, you may need to spend more time to refine your targeting to ensure you're reaching the right people. So now that we have the basics covered, let's get down to the nitty-gritty. When should you use Google Ads, and when should you use Facebook Ads?

When to Use Google Ads

Google Ads is particularly effective when you want to capture high-intent search traffic. Your target is people actively looking for something specific and more likely to take action. For example, suppose you're selling a product or service. You can bid on relevant keywords people are searching for and show them an ad that matches their search intent. The goal could be a product page, a landing page, or a lead magnet encouraging them to take action.

Google Ads also promotes specific products or services with a clear value proposition. Consider advertising a product that solves a particular problem or a service that provides a unique benefit. Then create ads that highlight these benefits and drive people to take action. For example, if you're selling a weight loss program, generate an ad that emphasizes the benefits of losing weight and includes a strong call to action that encourages people to sign up.

Finally, Google Ads is a good choice if you have a limited budget and need to focus on high-converting keywords. Since you're only paying for clicks, you can target specific keywords that are likely to convert well and avoid wasting money on keywords that aren't a good fit. You can also use negative keywords to exclude searches that aren't relevant to your offering and focus on the ones that matter most.

When to Use Facebook Ads

Utilizing Facebook Ads is a different beast altogether. It is particularly effective when you want to build brand awareness or reach a large audience. Since you're targeting people based on their interests and behaviors, you can cast a wider net and reach people who may not be actively searching for what you offer. This strategy can be great for getting your name out there, building your audience, and driving traffic to your website.

Facebook Ads is also a good choice if you promote a visually appealing product or service. Since you can use image and video ads, you can show off your product in an engaging and eye-catching way. Doing so is particularly effective if your product is something people are not actively looking for but could be interested in when they see it. Here is an example: if you're selling unique jewelry, you could use high-quality images or videos to showcase your products and catch people's attention.

Finally, Facebook Ads is a good choice if you have a flexible budget and want to experiment with different ad formats and targeting options. With Facebook's robust targeting capabilities, you can test different audiences and ad formats to see what works best for your business. You can also use Facebook's retargeting features to reach people who have already interacted with your brand. Think of visitors to your website or those who have engaged with your Facebook page.

The Verdict

So, let's get down to it. Which platform should you use - Google Ads or Facebook Ads? The answer, as always, is: "it depends." Each platform has its strengths and weaknesses, and the right choice depends on your specific goals and circumstances. If you're looking to capture high-intent search traffic and have a limited budget, Google Ads might be the way to go. On the other hand, if you're interested in building brand awareness and have a visually appealing product, Facebook Ads might be a better fit.

The good news is, you don't have to choose just one. Using both Google Ads and Facebook Ads together can be a powerful way to drive traffic and sales online. By targeting people at different points in the customer journey - whether they're actively searching for something or simply browsing on social media - you can increase your chances of reaching the right people at the right time.

We Can Help

At Blind Dog Marketing, we specialize in helping businesses like yours get the most out of their advertising budgets. Whether new to online advertising or a seasoned pro, we can help you create effective campaigns that drive results. So if you're ready to take your advertising to the next level, schedule a free 45-minute consultation with us today. We'd love to help you grow your business and achieve your goals!


Blind Dog Marketing is a digital marketing service provider specializing in websites, social media, branding, and marketing coaching. If you are interested in talking about digital marketing for your business, click on the book now button to get started. You can also call us at 661.675.6736 or email us at

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