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A Breakdown on How to Create a Branding Kit

Updated: Jan 19, 2023

A branding kit is a collection of visual and written elements used to consistently represent a company or product across various platforms and mediums, including a logo, color scheme, typography, imagery, and messaging guidelines. These elements create a cohesive and recognizable identity for the brand used in marketing materials, advertising, and other forms of communication.

This article will explain how to create a branding kit for your business!

1. Define your brand's message and values: Mission statement, unique selling points, and target audience.

2. Develop a visual identity: Create a logo, color palette, and typography that align with your brand message.

3. Create brand guidelines: A document that includes detailed information on using your logo, color palette, typography, and other visual elements consistently across all marketing materials.

4. Create marketing materials: Business cards, brochures, and other materials that showcase your brand cohesively and consistently.

5. Use your branding kit consistently: It is essential to use your brand's visual identity consistently across all marketing materials, including online and offline platforms.

6. Review and update: Regularly review your brand identity and marketing materials to ensure they are still relevant and consistent with your brand's mission and values.

Define Your Brand's Message and Values

Defining your brand's message and values is vital in creating a small business's branding kit. Here are a few steps to help you determine your brand's message and values:

  • Understand your target audience: Conduct market research to understand your target audience's needs, preferences, and pain points. Doing so will help tailor your brand's message and values to meet their specific needs.

  • Define your unique selling points: Identify what sets your business apart from your competitors and use this to create a unique and compelling brand message.

  • Define your mission and vision: Create a mission statement that encapsulates the purpose and goals of your business and information that describes where you want your business to be in the future.

  • Identify your brand values: Determine the core values that define your brand and that you want to communicate to your target audience.

  • Test your message and values: Share your message with a focus group or trusted individuals to get feedback. Ensure it is clear and resonates with your target audience.

  • Use them consistently: Once you have defined your brand's message and values, use them consistently across all your marketing materials to create a consistent brand image.

Develop a Visual Identity

Developing a visual identity for a small business is an essential step in creating a branding kit. Here are a few steps to help you develop a visual identity for your small business:

  • Create a logo: A logo is the foundation of a visual identity. It should be simple, memorable, and easily recognizable. You can hire a professional designer to create a logo for you or use online logo-making tools.

  • Choose a color palette: Choose a color palette that reflects your brand's personality and values. It should be consistent across all marketing materials.

  • Select typography: Select a font that is easy to read and consistent with your brand's style. You can choose one or two fonts for your branding kit.

  • Develop a style guide: Create a style guide that documents your logo usage, color palette, typography, and other visual elements. It would be best to use it to ensure consistency across all marketing materials.

  • Create a mood board: A mood board is a collage of images, colors, and typography that represents your brand's overall style and aesthetic. Doing so can help communicate your visual identity to your team or a designer.

  • Use your visual identity consistently: Once you have developed your visual identity, use it across all marketing materials to create a consistent brand image.

Create Brand Guidelines

Creating brand guidelines is important in developing a small business's branding kit. Brand guidelines help ensure consistency in using a company's visual identity across all marketing materials. Here are a few steps to help you create brand guidelines:

  • Document your visual identity: Include information on your logo, color palette, typography, and other visual elements in your brand guidelines.

  • Specify usage rules: Include rules for how and when to use your logo, such as minimum size, clear space, and approved color variations.

  • Provide examples: Include examples of correct and incorrect usage of your visual identity to clarify how to use it correctly.

  • Create templates: Create templates for common marketing materials, such as business cards, brochures, and email signatures, to ensure consistency in their design.

  • Communicate guidelines to your team: Share your brand guidelines with all your team members, external designers, and agencies you deem relevant. Doing so will ensure consistency in using your visual identity.

  • Review and update: Regularly review and update your brand guidelines to ensure they are up-to-date and accurate.

  • Make it accessible: Create a digital version of the brand guideline that everyone involved in your company branding can easily share, store, and access.

Create Marketing Materials

Creating templates for common marketing materials is essential in creating a small business's branding kit. Templates help ensure consistency in the design of marketing materials and make it easy to create new materials quickly. Here are a few steps to help you create templates for your marketing materials:

  • Identify common materials: Identify the marketing materials you will use, such as business cards, brochures, flyers, email signatures, etc.

  • Design a template: Use the visual elements from your brand guidelines to create a template for each type of marketing material. This template should include your logo, color palette, typography, and other visual elements.

  • Include instructions: Include instructions on how to use the template, such as how to add text, images, and other content.

  • Test the template: Test the template with sample content to ensure that it is easy to use and produces professional-looking results.

  • Make it accessible: Create digital versions of the templates that can be easily shared, stored, and accessed by everyone involved in creating marketing materials.

  • Update the templates regularly: As your branding evolves, update the templates to reflect those changes to ensure that all materials are consistent and aligned with the latest branding.

  • Be flexible: Be sure to allow flexibility within your templates so that you may customize materials according to the specific use case or campaign.

Use Your Branding Kit Consistently

Using your branding kit consistently is important in creating successful branding for your small business. Here are a few steps to help you use your branding kit always:

  • Train your team: Make sure everyone understands your brand's message, values, and visual identity and how to use the branding kit correctly.

  • Establish a review process: Review all marketing materials before they are released to ensure they are consistent with your branding.

  • Use the templates: Use the templates you created for your marketing materials to ensure consistency in design.

  • Monitor your online presence: Monitor your online presence, including your website and social media accounts, to ensure they are consistent with your branding.

  • Be consistent in your communication: Use the same tone of voice and messaging across all platforms, whether a brochure or a tweet.

  • Have a consistent approach to packaging and in-store branding: Ensure the packaging and in-store branding are compatible with your branding kit.

  • Stay up-to-date: Keep your branding kit up-to-date by regularly reviewing it and making changes as necessary.

  • Be consistent across all platforms: Make sure your branding is consistent across all platforms, including print and digital, to ensure a consistent image for your brand.

Review and Update

Regularly reviewing and updating your branding kit is crucial in maintaining successful branding for your small business. Here are a few steps to help you review and update your branding kit:

  • Monitor your brand's performance: Keep track of how your brand is performing and use this information to make changes to your branding.

  • Gather feedback: Gather feedback from customers, employees, and industry experts to understand how they perceive your brand and identify areas that need improvement.

  • Assess your branding against competitors: Assess your branding against your competitors to see how you stack up and identify areas where you can improve.

  • Keep an eye on trends: Stay up-to-date with the latest trends in design, messaging, and branding to ensure that your branding is current and relevant.

  • Update your visual identity: Make changes to your visual identity, such as updating your logo, color palette, or typography, if necessary.

  • Update your brand guidelines: Update your brand guidelines to reflect any changes to your visual identity or messaging.

  • Update your marketing materials: Update your marketing materials, such as brochures and business cards, to ensure they are consistent with your updated branding.

  • Communicate the updates: Communicate any branding updates to your team and any external designers or agencies you work with to ensure consistency in using your visual identity.


Blind Dog Marketing is a digital marketing service provider that specializes in websites, social media, branding, and marketing coaching. If you are interested in talking about digital marketing for your business, click on the book now button to get started. You can also give us a call at 661.675.6736 or email us at

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